Contractual Period: One year renewable contract based on performance and availability of funds
Reporting to: Deputy Executive Director
Key collaboration:
Working closely with KHRC’s four thematic teams and the HURINETS
The Kenya Human Rights Commission (KHRC) is a premier Non-Governmental Organization (NGO) which was founded in 1991 and registered in Kenya in 1994 with a mandate to entrench human rights and democratic values in the society.
The KHRC envisions a human rights state and society with a mission to foster human rights, democratic values, human dignity and social justice.
This vision and mission is driven by the goal and new mandate of enhancing human rights centred governance at all levels.
KHRC works at community level with human rights networks (HURINETS) across Kenya and links community, national and international human rights concerns.
Overall purpose of the job: To ensure a growing and emphatic online presence of the KHRC using various platforms including social media in sustaining human rights and democracy discourse.
Major Duties and Responsibilities
1. Institutional Online Campaign
Carry out Social Media campaigns and day-to-day activities including:
Curating relevant content to reach various relevant online audiences
Developing content for various platforms
Monitoring, listening and responding to users in a “social” way while cultivating advocacy and finding solutions
Supporting offline through online advocacy and open stream for cross-promotions
Developing and expanding community and/or blogger outreach efforts.
Overseeing design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog);
Becoming an advocate for the Commission in Social Media spaces, engaging in dialogues and answering questions where appropriate;
Implementing a proactive strategy for capturing online traffic and trending discussion issues and responding accordingly;
Monitoring trends in Social Media tools, applications, channels, design and strategy that are relevant to human rights and governance;
Identifying and acting on threats and opportunities in user generated content surrounding the organization’s and sector programmes;
Monitoring effective benchmarks for measuring the impact of Social Media strategy in overall programme effectiveness.
2. Programme Implementation Support
Identifying and deploying applications and platforms that are relevant to programme implementation at various levels and supporting the roll-out of those new applications;
Ensuring cross thematic ICT linkages and complementarity in ICT-related work between the different programmes within the Commission and with the implementing partners (HURINETs);
Analyzing, identifying , advising and acting on topical and emerging ICT issues that require policy advocacy and research interventions;
Identifying and utilizing platforms for the KHRC to partner and engage with state and non-state actors on internet and rights issues at county, national, regional and international levels;
Providing relevant training in ICTs to staff and the HURINETs as may be necessary from time to time;
Providing relevant support to the HURINETs (project implementation partners) in the implementation of grant-supported projects and dealing with emerging ICT issues at all levels in the society;
Establishing and maintaining linkages with other ICT practitioners and online activists as may be necessary;
Performing any other relevant task as may be assigned.
Required Qualifications and Experience
BA in Communications, Anthropology, Sociology or any other relevant Social Science;
Possesses knowledge and experience in the tenets of traditional social marketing. Ability to use various smart applications;
In-depth knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios;
Understanding the social mobilization and organizing methodology of social media such as Facebook, Twitter and others;
Demonstrable ability to use/create blog such as BlogSpot and WordPress;
Sound knowledge and commitment to the promotion of integrity, good governance and anti-corruption;
Fairly good knowledge and understanding of understanding of the national, regional and international human rights and governance issues and mechanisms;
Experience sourcing and managing content development and publishing;
Good undertaking policy/legislative work and advocacy on ICTs and human rights issues.
Skills and Attributes
Demonstrated creativity and documented immersion in Social Media. (Give links to profiles as examples). Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
Demonstrate the ability to combine the creative side of social marketing and the analytical side and be able to show results.
Ability to effectively communicate information and ideas in written and video format.
Be good at building and maintaining relationships, online and off.
Have good communication skills in English and Kiswahili both in writing and speaking.
Application procedure
If you believe you fit the profile, submit your application and CV detailing your suitability for the post and include a daytime telephone contact and three referees, preferably your current or previous line managers to recruitment@khrc.or.ke quoting the title of the position you are applying for in the subject line.
The Application closing date for this position is on April 25, 2014.
Only shortlisted applicants will be contacted.
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