Company: Manpower Services (T) LTD
Location - Dar Es Salaam
Position Type - Full Time
Organization Type - Company
POSITION DESCRIPTION:
Brand Manager
We urgently need to fill the above position in market leader in the alcoholic drinks as a market leader and top distributor with a vision of excelling in the region and beyond
Context
- Member of dedicated a Consumer and Trade marketing team within the Business and as a direct report to the Trade Marketing Manager.
- Scope of role includes management of various spirit brands within the portfolio and shared accountability with the brand team for the delivery of the core brand growth drivers, marketing activities and the results behind them.
- The role is based in Dar Es Salaam.
Leadership Standards
- Encourages great discussion amongst peers, agencies and is energizing and confident while standing for what is right and important, regardless the audience.
- Builds and sustains trust with team members or agency partners through strong personal relationships.
- Shows commitment to outstanding team work and the business.
- Converts challenges and issues into opportunities and creatively finds solutions, demonstrating the ability to plan and execute efficiently.
- Understands the company’s Purpose and brings it to life in their thinking, decision making and execution.
- Takes ownership for their performance outcomes of their deliverables along with that of what the team needs to deliver.
- Demonstrates personal accountability for great performance. Is focused on priorities – demonstrates consistency and excellent execution.
- Has a positive outlook, channeling his/her energy into finding opportunities and solutions even in times of indecision and vagueness.
- Demonstrates self-awareness. Is committed to grow his / her own capability and experience.
Brand Planning and Execution
- Contribution to the creation of the brand plans based on insight and an in-depth market understanding.
- Market Analysis
- Consumer Understanding and insights generation.
- Strategic Goal creation
- Brand Essence and positioning
- Management of Agency partners to deliver Activity plans, based on past learning’s and future trends, in order to deliver the business objective.
- Effective and efficient A&P management and evaluation
- Creation, management & execution of the 4 Quarter Activity calendar, for all campaigns in line with company and brand strategic plans.
- Work with the Trade Marketing Coordinator and National & Regional Sales Managers to identify the key sales drivers, promotional activity or marketing programmes that can influence purchase at the moment of choice.
- Ensure that all activities have been developed in line with the Policy of Commercial Communication.
- Brief in all company Activity with the respective Brand & Promotional Agencies and manage the delivery of the promotional material into region at least 2 months before the Activation start date.
- Develop and create a full catalogue of Point of Sale Material that is in line with the brand CI and is geared towards achieving the business objectives.
- Innovation – Project managing the innovation pipeline from product creation, marketing campaign to Trade launch and execution.
- Events and Sponsorship Management –All events and sponsorships are planned and executed in line with the Brand Strategy and guidelines in order to generate a positive Return on Investment and positive PR.
Business and Brand Performance
- Business Performance, Competitor performance and Brand Health Tracking - Monitoring and reporting of daily and monthly sales volumes against PF and working with the RSM’s to understand Trade Challenges, competitor trade initiatives and identify opportunities.
- Manage the Brand profitability ensuring that margin is maximized and not eroded.
- Manage Inter functional relationships with Finance, Production, Supply Chain and Sales.
- Lead and manage any brand or consumer research projects that will create great consumer insights.
Agency and Stakeholder Management
- Lead and Manage all the Brand appointed agencies to deliver against agreed work plans and KPI’s.
- Maintain all agency contracts and agreements in order to ensure agreed deliverables are met.
Supply Chain Management
- Work closely with the Supply Chain team to plan and execute correct and accurate demand forecasts taking into account all marketing activity and the Innovation pipeline.
Required Experience:
- Minimum 4 years marketing experience in packaged consumer goods.
- Previously demonstrated success in brand management.
- Experience working with advertising agencies and influencing strategic partner relationships.
- Budgetary control & cost control management
- Supply and production forecasting
- Research interpretation, tools & usage
- Advertising agency procedures
- Competitive analysis
- Consumer insight and understanding
- Influencing skills, with a level of comfort in working across levels and functions within the organization.
- Team player
- Promotional measurement and evaluation
- Project and event management
- Basic knowledge of internal and external influences and stakeholders in the liquor industry
- Excellent communication and presentation skills
- Strong ability to move between strategy and operational detail
Minimum Qualifications:
- Bachelor of Commerce – Marketing OR appropriate business degree / diploma.
- Computer literacy: Word, Excel, PowerPoint,Project
APPLICATION INSTRUCTIONS:
Send your CV to: manpower@africaonline.co.tz
Only qualified applicants who have relevant experience will be considered
Apply before: 05 May 2014
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