Client: A 5 Star Hotel
Location: Nairobi
Industry: Hospitality / Service
Salary Scale: Competitive
Our client is a 5 star hotel seeking to hire a seasoned Digital Marketing Manager.
The main role is to oversee the digital marketing strategy for the company.
Major Duties & Responsibilities.
Devising strategies to drive online traffic to the company website
Tracking conversion rates and making improvements to the website.
Developing and managing digital marketing campaigns
Design, build and maintain the clients social media presence
Utilizing a range of techniques including paid search, SEO and PPC
Overseeing the social media strategy for the company
Managing online brand and product campaigns to raise brand awareness.
Managing (if need be) the redesign of the company website
Improving the usability, design, content and conversion of the company website
Responsibility for planning and budgetary control of all digital marketing
Evaluating customer research, market conditions and competitor data
Review new technologies and keep the company at the forefront of developments in digital marketing.
Utilize available digital metrics and analytics for decision making
Heavy use of Emails, Website and Social media to grow the company image
Will be responsible for the digital components of the marketing campaigns as well as their integration to the other marketing formats
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Devising digital campaigns that engage, inform and motivate
Measure and report performance of all digital marketing campaigns, and assess against goals
Required Qualification & Skills
Bachelor degree in Business (Marketing, PR, Communications)
Additional digital marketing certifications are an added advantage
Experience managing PPC/CPC, SEO and Affiliate programmes.
Strong understanding of current online marketing concepts, strategy and best practice
Experience in e-commerce, SEO, PPC, Email marketing, and social media
Previous experience in a similar digital marketing role preferred
Highly creative with experience in identifying target audiences
Knowledge of website analytics tools e.g. Google analytics
Excellent communication skills
Very organized
Application procedure:
If you are up to the challenge, posses the necessary qualification and experience, please send your CV only quoting the job title on the email subject (Digital Marketing Manager) to vacancies@corporatestaffing.co.ke .
Kindly indicate current/last salary on your CV
N.B: We do not charge any fee for receiving your CV or for interviewing
Only candidates short-listed for interview will be contacted.
Apply before: 29th May, 2014
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